gizemkarakurt.com

Trust without promotion

Physician websites in Türkiye work under advertising restrictions, so the site could not use patient reviews, before-and-after stories or comparative claims. It had to be informative and still useful. Appointments also needed honesty: in the public hospital system they run through MHRS and ALO 182, so the site could not pretend to offer one-click online booking that does not exist.

The project started from nothing: no previous website and no visual identity. Credentials and biography could not be estimated or invented, so every unconfirmed detail had to stay visibly marked as a placeholder until the client supplied verified text. Nothing about her career was to appear on the site on assumption.

My role

I developed the website in plain HTML, CSS and vanilla JavaScript: the page structure, the condition and article templates, the home page symptom guide, the appointment and contact pages, the cookie banner and legal pages, the structured data and the launch checklist. The medical content, credentials and final legal texts are the client's to supply and approve.

What was built

The codebase holds a complete site awaiting launch: home, about, expertise, eleven condition guides, a blog with three sample articles, media, appointment, contact, three legal pages, an image-sources page and a 404 page. Because the site is not yet published, every feature below is marked in progress, even where the code is finished.

• Condition guides

  In progress

  Eleven pages built from one template, each covering what the condition is, common symptoms, diagnosis and management, with a mandatory medical disclaimer.

• Article templates

  In progress

  A blog index and three sample articles in the same reading layout, ready for verified content.

• Symptom guide

  In progress

  A home page section that starts from the visitor's complaint. Without JavaScript, every answer is still shown as plain text.

• Appointment guidance

  In progress

  A page that explains the public hospital route (MHRS, ALO 182) openly. The online booking target is still to be confirmed by the client.

• Contact form with KVKK consent

  In progress

  A validated form that requires consent to the KVKK notice before sending. It has no backend yet; a form service still needs to be connected.

• Legal and image-source pages

  In progress

  KVKK notice, privacy policy and legal disclaimer as sample texts awaiting a lawyer's review, plus a page crediting every archival image and its licence.

• Search groundwork

  In progress

  Physician, MedicalWebPage and MedicalCondition structured data, canonical URLs, Open Graph tags, a sitemap and robots.txt. Analytics stays commented out until a measurement ID is supplied.

How it works

The site is static, with no CMS, framework or build step. The navigation and footer are written into every page on purpose, so search engines see complete pages. One stylesheet carries the “Rapor” design: a single serif typeface, flat colour fields, square corners and a vertical axis at about 42 percent of the page where headings and the reading column begin. Images come from open-licensed medical archives.

A small script adds the mobile menu, the cookie banner, form validation, stubbed analytics hooks on appointment buttons, the symptom guide and a motion layer that switches off for visitors who prefer reduced motion. A new condition page is made by copying the template, editing its meta tags and schema, and adding it to the lists and the sitemap.

Preparing for launch

Content is edited directly in the HTML files, and the README explains each routine task: adding a condition, adding an article, and recording the source and licence of any new image. The README also lists thirteen items that must be resolved before publication, from the real phone number and booking route to the legal texts and the social sharing image.

Decisions behind it

Scope followed the client brief: smoking cessation and sleep apnoea are deliberately not featured, and the bronchoscopy page stays only if the doctor confirms she performs it. The visual direction was chosen from three presented design directions. Launch is gated on confirmed contact details, a working booking path and legal review, because a broken booking embed or an unchecked legal text costs more trust than a later launch date.